“Designs speak louder than words.”
Well, the web design industry is in constant change and heading towards attaining an exceptional edge over traditional methods. Also, web design has reached a level where it has become crucial to render highly-engaging and communication-oriented websites to the users to accomplish their needs_._ So, one can not deny the fact that these modern website design trends play a pivotal role in business conversions.
So, it is necessary to find out what website design trends are a perfect fit for your type of business.
As we said, the web design industry is constantly changing..!! Every year, the industry showcases various types of trends and it confuses web designers to find the best ones from the long lists.
So, the question is What are the best website design trends in 2023?
Well, you can rest your search here and take a ride from this detailed article on Web design trends in 2023. We have covered most of the significant trends, Although there's a chance we might have missed some. So, do tell us and suggest your favorite in the comment section.
Also, you can use some ui kit like Free Figma Bootstrap 5 UI Kit and Free Sketch Bootstrap 5 UI Kit to design your next project.
Now, Let’s start the ride...!!
Credit: Tumblr
1. Neumorphism in User Interfaces
Credit: By Mary Tokar on Dribbble
Neumorphism is gaining popularity nowadays, and it is going to be one of the best web design trends in 2023. Neumorphism combines the two concepts, skeuomorphism, and material design. It applies a minimalist approach while giving a sense of 3-dimensions in the form of buttons and other elements.
It is all about the color of the entire screen and delivering an entirely out-of-the-box experience for users. While choosing the color to use, you’ll need to choose a color that compliments the shadows on the neomorphic design. It will give a decent and unique look.
By PikiSuperstar on Freepik
This trend was largely supplanted by flat design, which simplified icons and colors in a way that was less realistic but more uniform and easily identifiable.
Design Resources for Neumorphism
You can check some examples:
- Tesla Smart App by Gavrisov Dmitri
- Fitness Device App by Sergi Mi
- Spotify By Unfriend rabi
- Neumorphism UI
- Vuse
- Steel UI
2. Frosted Glass Effects
Credit: Study Call 3D By Ceptari Tyas
It’s a well-received trend in current times. Besides, it is one of the easiest and coolest effects to create and implement. The glassy look adds an awesome touch to the scene. It gives a semi-transparent and blurry appearance of elements behind one another.
Credit: By Herdetya Priambodo on Dribbble
Recent advances in web technology have allowed the easy implementation of the frosted-glass effect on websites. The blurry appearance of elements behind the frosted glass overlay helps add color to an area while also allowing text or objects to appear over the image and remain readable.
It’s a popular option for designers and it’s been used as a background in place of gradients.
Check out some examples here:
3. Comfortable colors
Credit: By Davina Spriggs on Dribbble
“Excess of anything is harmful”.
Well, can’t disagree. Dramatic innovations i.e. unnecessary usage of fonts, colors, too bright outlay, etc. can be a minus point to your site.
So, web designers have been taking this into account with color schemes that are easier for the eyes.
As per the trend, In 2023, web designers will think outside the two extremes of dark and light. They are going with the middle ground like soft color palettes, for example, wholesome greens, pastel blues, warm browns, or light pinks. These not only make website colors less jarring than pure black or pure white, but they also naturally induce calm and relaxation.
Credit: By Davina Spriggs on Dribbble
“Balanced- as it should be.” -Thanos.😁
So, this trend overall is something that web designers of the future may be more concerned with accessibility and comfort than the overuse of colors.
Check out some of the following examples for a better idea:
Some Websites that use comfortable colors:
4. Three-dimensional colors
Credit: Apple
Everything is turning to 3D. From movies, images, even the colors…!!
Well, Gradient color schemes in web design have been trending for a while now, and in the 2023 year’s trend feels like the next evolution, with color transitions becoming more lifelike than ever.
Taking their idea from Apple’s Big Sur OS, we can expect colors that are saturated and three-dimensional, like a fresh fruit pluck right out of the screen. Splash…!!✨
Two colors side by side might abruptly smear together or they may retain the depth and shadows of painted objects. In the end, this trend suggests that the web design trends in 2023 are aspiring to higher realms of realism.🤠
5. Gradient color scheme
Credit: Chameleon Admin Template By Themeselection
Providing diversity in design is a great thing to do. People love unique and creatively engaging designs.
When it comes to colors, there are hundreds of shades for each color. Gradients simply provide these shad in a very unique way. Now why this trend is getting popular?🙄
Well firstly, they offer more space for creativity. Secondly, the user is uncertain. On one hand, they love minimalism and on the second side, they tend to think that designer did not try to put work on design when he sees just two colors…!! So, using gradients is a very good option even if you are designing a minimalistic design. And third, the gradient creates an illusion of movement. In short, you can call it an analog of motion design, without animation.
Credit: Instagram
This trend in graphic design made a come back in 2018, with Instagram’s gradient logo. Since then, It is setting new standards in terms of creativity and interactivity. The results of polls and expert comments show, so far this trend is not going away. So it is one of the best web design trends in 2021.
A few tips for creating gradients:
- Do not choose colors randomly. It must serve the mood of a particular element of the page or product. If you are unsure of what to pick, use the Adobe Color Wheel.
- Use the colors of nature. Green, Yellow, Blue, etc. It attracts the eye of any person. Seeing such colors on the product, the user will be surely impressed.
Following are some Amazing Gradient Color Generators:
Some websites that use gradient scheme:
6. Interactive 3d Content
3D is definitely the hot trend in web designing. It is captivating, engaging, exciting, and gives an awesome feel to visitors.
Well, thanks to modern web technologies, web designers can fulfill their wish to make an awesome website that stands out from the average webpage.
Credit: By Ilham Maulana On Dribbble
3D elements have been in trends for a long time and it is one of the evergreen trends that is not going away soon. So, unleash your creativeness with the astonishing 3D elements.😍
Credit: Avatarz
Here are some good examples
Check some websites which use 3d contents:
7. Material Design
Credit: Materialize Admin Template by Pixinvent
Material design is a design language that was introduced by Google back in 2014. Most of the time traditional web design looks flat. Now, as you can see in the image above, the Material design allows using color and shadows to imitate the physical world and its textures.
Credit: By Jovie Brett Bardoles on Dribbble
It’s actually a natural continuation of the biggest trend in the design world during the past few years: flat design. Also, Material can do something that flat couldn’t, it adds just enough embellishment to enhance usability. Instead of taking everything away to favor visual appeal, the aim of Material Design is usability.
It is surely going to dominate web design trends in 2021 as it has done in past.
8. Dark Mode and Low Light UX Web Design Trends
Credit: Sneat Bootstrap 5 HTML Admin Template by Themeselection
One of the hottest web design trends for 2022 is dark mode.
You probably love dark modes right? Be it a theatre or any app, darkness is something you prefer!! You sure you are not a vampire.?😁
Anyway, dark mode, night shift, and other low light user interface options are in trend mostly because they provide users with a low-contrast site or app that is easier to look at in low light environments.
Also, black is a particularly strong color that hits strong emotions in people and could easily overpower an individual when it’s overdone. The dark mode is particularly useful when you want to highlight a specific type of content. Spotify, Netflix, Steam are designed in dark mode. While, Instagram, Twitter, Apple, and Android are some of the most popular apps and services that offer dark mode.
Here are the main reasons for the trend:
- It gives an ultra-modern and cool look
- It saves device battery power (in case of OLED/AMOLED screens)
- It allows pooping and highlighting other design elements
- It reduces eye strain in low-light conditions.
Although, one should not ignore the fact that, Anything in excess is harmful. So, use it carefully…!!
Here is a detailed article on Why to use dark background?
9. Minimalism (Flat Design):
Credit: Sneat E-Commerce Dashboard & UI Kit By Themeselection
“It’s not about quantity, It’s about quality.”
The current age is developing an interest in a minimalistic approach. Be it’s about cloth or furniture or even web design..!! Simple and sophisticated attire attracts more as it simplifies the user experience. Too much use of objects, fonts, the animation may ruin it. So, to hold the visitors to your website keep one thing in mind: The cleaner the site, the better the experience, the lower the bounce rate.
While designing, one should know that every item you are using in a design, whether Fonts, an image, or copy, must have a purpose; it shouldn’t be used unless it’s necessary to deliver the message clearly. Although, be sure that you aren’t making your users’ primary tasks more complex by eliminating or hiding content that they need. The aim is to make the message more clear, not more hidden.
The main aspects of minimalism in web design:
- Hidden navigation
- User-friendly interface
- Navigation space
- Using fonts creatively
- Three colors max at once
- Avoid excess of details: color transitions, shadows, textures
Websites with minimal design:
You can check this detailed article for reference: Best practices for minimalist website design.
Also check the Sneat MUI React NextJS Admin Template
(https://themeselection.com/item/sneat-mui-react-nextjs-admin-template/)
10. Hand-drawn elements
Credit: By Oli Lisher On Dribbble
The old saying “A picture is worth a thousand words” is still relevant to today’s experiences. Visuals attract faster than text, and this natural property of photos and illustrations or sketch make them very useful for visual design. As the main motive of any web designer is to present the site in a fashionable and interesting way to attract traffic. To grab the attention of the users, designers try new ideas in their projects which eventually lead to the introduction of hand-drawn elements.
Credit: By Angela Santos On Dribbble
Since hand-drawing is a typical feature of graphic artists, designers, and illustrators and is often associated with creativity and inspiration, it is often used in portfolios and showcases.
If we see the new trend (of course not too new), designers are bringing back sketches as a form of design. For sure, hand-drawn art is one of the popular styles that is adopted into web designs. Using these sketchy designs to convey and reflect individual styles is surely a good idea.
Have a look at some websites that are following this trend:
11. ChatBots
Credits: By Vic Bell on Dribbble
Bots have been an amusement for all. It fascinates people that a machine or program can do the tasks and even communicate..!! It gives an advanced feel to the person.
Clearly, chatbots are an awesome and interactive feature that has been popular for a few years and it will continue to be relevant in 2021, as well. As the demand for artificial intelligence and machine learning increases, chatbots are going to be the norm for simple customer service requests and personal shopping.
For example, if a customer visits your website, looking for specific products and the chatbot knows they have it available. The chatbot can let them know about it. This experience can lead to a positive impression for the customer and can tackle the business with customer support in absence of a live person. This way you can also make your website preferable for all customers and visitors across the globe.
Here are some of the best Chatbot providers:
Advantages:
- Improves Customer Service
- Easier Approach to Global Markets
- Increases Customer Engagement
- Keeping Up with the Trends: Being Present on Messaging Platforms
- Monitors Consumer Data & Gaining Insights
- Better Lead Generation, Qualification, and Nurturing
- Cost Savings
12. Voice user interfaces (VUIs)
Credit: Echo show Play by Theron Benson
Voice user interfaces (VUIs) allow the user to interact with a system through voice or speech commands. Virtual assistants, such as Siri, Google Assistant, and Alexa, are examples of VUIs.
Remember the days when we have to wait to get information for a long time after searching it on google? And now we just have to command…!! Are we getting lazy or what..!?😂
Well, it is actually fascinating to get information on your one command..!!? All you have to do is just ask what’s in your mind and boom the result is there in a moment. It’s a new norm now. The way of interactions with service is changing and even web design is adjusting to keep up with the prevalence of voice chatbots and virtual assistants.
Advantages:
- Handsfree
- Intuitive
- Speedy
- Interactive
They kind of made it easy the way we search for information, take notes, and so on. Brands like Apple, Android, and Google implement the trend in their UI/UX design process
Although, a voice-activated interface isn’t commonplace for most websites, yet this emerging trend isn’t something you can ignore…
We can expect to see more and more websites integrating voice search as an option to traditional text search. So, keep this in mind.✌
You can check this article for more details: Designing a VUI — Voice User Interface
13. Web Accessibility
Credit: Google Images
There are currently more than 2 billion disabled people in the world, which is 37.5% of the world’s population. So it is necessary that you design in a way that these audiences can have access to your websites as well.
So, basically, web accessibility means that websites, tools, and technologies are designed and developed in a way so that all kinds of the audience can use it including people with disabilities. More specifically, people can:
- Understand, perceive, navigate, and interact with the Web
- contribute to the Web
Elements that improve accessibility include:
- Creating suitable color contrast between text and backgrounds;
- Focus indicators, for example, the rectangular outline that shows up around links when using keyboard navigation;
- Using labels and instructions with form fields rather than low-context placeholder text;
- Using functional alt tags for images (which also boosts SEO!)
Web accessibility is not just a trend, it is an important factor as the web and internet have become important parts of our lives. web accessibility allows people with disabilities to be able to have equal access to the important services/features the web provides, such as online shopping, education, health service, recreation, and more. It also increases conversion, boosts your SEO, and help you reach a bigger audience.
You can check the article Introduction to Web Accessibility. Here is a free tutorial that you can check : https://www.udacity.com/course/web-accessibility--ud891
14. Interactivity
Credit: By Cuberto on Dribbble
How will you feel, if you open a site and you find it not interactive at all..!! You probably are not going to visit it again. Right?
That’s why interactive design is an essential part of designers. Interactive elements like questions, quizzes, polls, and other engaging graphics will help keep interested in your site. It’ll also help to reduce the bounce rate as visitors are more likely to stay on your site.
It is a great way to provide value for visitors, get them to engage with your website, and learn more about them. If your design is interactive it will automatically create curiosity as well as interest for your company as well. Make sure you keep this in check while designing your new website.!!
Examples of interactive marketing include:
- Assessments like quizzes
- Polls and surveys
- Feedback section
- Reviews
Following are some examples of interactive websites:
15. Virtual Reality
Credit: Volodymyr Kurbatov on Dribbble
How cool it looked in the movie Iron-man..!!? Very fancy.😎
Well, not that advanced but still, VR is becoming a trend in all sectors. Be it gaming, e-commerce even the web designing world is not left out from this list.
Most of the time visitor gets confused about how a specific thing, cloth, or product will go..!! Even though they like the product, they want to make sure or want to get an idea of how it will set. That’s where VR or AR comes to help..!!
VR experiences on websites will keep increasing over the coming years. Think of furniture sites like IKEA that showcases what furniture would look like in your room..!!
VR can surely be a powerful tool for a website to convey meaningful, interacting, and useful, content to a site visitor in a way that helps them make buying decisions more easily.
16. Micro Interactions
Credit: By Pedro Aquino on Dribbble
Micro animations are small animations. But don’t take small for insignificant here..!! Micro animations are very helpful when it comes to guiding users through their interactions with your website.
That’s the reason micro animations are one of the web design trends in 2021 for web designers. eCommerce sites are using micro animations to enhance user experience and give shoppers a taste of their products.
There are 4 basic parts of micro-interaction:
- Trigger
- Rules
- Feedback
- Loops and Modes
For more detail Check Overview and proper utilization of micro-interactions to enhance a website's UX design.
17. Micro Animations
Credit: Micro Animations By Aleks Faure
As the name suggests, micro animations are small animations. But in this case, small doesn’t mean insignificant. They are extremely helpful when it comes to guiding users through their interactions with your website. Micro animations have been popular for a few years, but in 2021, it’ll be about using them organically.
One of the current web design trends for e-commerce sites is using micro animations to level up the user experience and give shoppers a taste of their products. For example, this yoga clothing store is already using micro animations to show shoppers how their clothes fit and move on real people:
18. Text-Only Hero Images
Credit: Apple
“Change is the only constant.” ✌
Gone are the days when text blended photos were ruling the design world. Now, big, fat, bold typography, with no videos and photography, used in a monochromatic color scheme is one of the new hot trends for 2021. It was on pick throughout the year 2020 as well.
The top of a page is known as the “hero section.” The current scenario that has attracted internet users’ attention is replacing typical background images with eye-catching typography. A bold, unique font is enough to get a user’s attention quickly.🤩
You see how properly they have used fonts behind the object i.e cycle. It delivers the motto of the site without unnecessary objects and design.
Here are some websites with hero images:
19. Data Visualization
Credit: Ning xiao dong on Dribbble
We all have liked Iron-man’s data visualization tech. Seems cool eh..!!😎All the data on one screen. But let’s come to reality.
Data visualization and animated elements play a significant role in modern graphic design and communicating data in an interactive and engaging way is hard. But the struggle worths it, because data visualization is advantageous as humans are visual creatures, and visuals convey the message you need to get across. Data visualization generates images out of your data to engage with the visitor and makes them curious about your brand. Infographics and graphs are some of the most popular ways to bring data to life.
Credit: Sneat UI Kit on Dribbble
Using data visualization is a good choice. Firstly, you will save the potential client from long page scrolling. Secondly, you can convey information more clearly. Third, this effect will play the role of the business cards of the company. Your customer is more likely to remember this.😉
20. Thumb-Friendly Mobile Navigation
Credit: By Ranjith Manoharan On Dribbble
We all love it when all we have to use is our thumb.👍🏻 So, that’s what’s the aim: Making navigation easier and smooth. In the current scenario where there are 3.40 billion smartphone users globally (That’s a huge number indeed.😯), it is essential to make your website mobile-friendly and thumb-friendly as well. It directly boosts your site’s impression and your company’s impression as well.
Credit: By Nimit Dholakia On Dribbble
So, putting the menu, navigation bar, and even contact buttons in the space your thumb hover (most of the time the center of the screen) makes your site more comfortable to use and improves the UX.
21. White Space
Credit: Apple
A well-crafted design with a minimalistic approach is something every web designer loves, as it is easy to deliver the message as well as the required information.
White space also known as negative space is about giving the content room to breathe, not trying to mess up the most information possible on the screen.
Advantages of using white space.
- A relaxing experience for your website visitors
- The content stands out better
- Improvised readability
- Coveys the clear message
Following are some website examples that you can check:
Although, do keep one thing in mind that white space is just the term for spacing we give between elements. It does not need to be white, as long as the area is empty.
You can check this article: Using white space or negative space in your designs Webdesign
22. Illustrations
By Pikisuperstar on Freepik
Illustrations are fun, engaging, and kind of relate to the visitor’s moods, too.
It sparks the emotion of joy and refreshment. Because sometimes browsing the web feels like seeing the same stock photos used across many websites. It can make a website feel boring, generic, and bland.
The illustration is a vibrant and awesome form of visual communication. It combines the message clarity of graphic design and the expressive capacity of fine arts. At its peak, the illustration does something that photography can’t. It portrays what is familiar from a perspective that is unattainable with human eyes.
Credit: Vuexy Figma Template
Following are some amazing resources for illustrations:
In recent times, brands are experimenting, and using illustration online is one of the best things to happen to the web design world and it will be on the list of web design trends in 2021 as well.!!
Have a look at some good examples:
23. Full Height Homepage Hero
Credit: By Zahidul on Dribbble
The full-screen hero section is basically the top part of the image. This section mainly uses Images that convey the message in a more clear way to the visitor. A website hero image fills the screen or a large portion of the screen with an image. It’s typically a background image with type and/or other design elements in the foreground.
This trend is getting popular nowadays. A hero image serves as a powerful dominant element that communicates the primary message quickly.
Like a giant billboard, making your homepage hero section full-height can focus your users’ attention and serve as distraction-free messaging.
Credit: By Emy Lascan on Dribbble
Advantages of a Hero image design:
- Visual appeal
- Text readability
- Interactivity
- Storytelling
Following are some useful websites:
- Architecture Magazine Website
- Hero Image Illustration for Wild Press
- Books for Children Website
- Activitrack — Hero Illustration Exploration
Take the full-screen hero sections as an opportunity for perfect storytelling. Although, keep in mind that images will crop differently based on browser dimensions. You should use an image that serves the purpose accordingly.
24. Using videos
Credit: Art Copy & Code
Visuals are always catchy and interactive..!! Isn’t it..?
Well, using a video on your website’s homepage is surely the best idea as it is one of the noteworthy design trends for 2021. Because when you use a series of short video clips in the background of your website homepage, the design serves as a great way to showcase your services and your positive company image.
Credit: OBPAgency
When users visit your website, they immediately get an impression of the company, what it offers, and how your team interacts. Basically, it affects the customer's interaction with your website.
While the video is great, it needs to be thought out. Video with a purpose and meaning. Embedding YouTube videos on your site are not more in trend as one well-thought-out, high-quality video is better than a dozen haphazardly assembled ones.
So it is highly recommended to use videos on your homepage if you’re creating a new website in 2021.👍🏻
Sites that are using this trend well:
25. Floating Elements
Credit: Folio By Tran Mau Tri Tam
Another interactive and visually appealing thing to have on your website..!!
Well, Soft shadows and floating elements add interest and depth which gives your web page a “3D Lite” look. That makes it highly engaging and intuitive. Besides, it’s not just about graphics. Be creative, and integrate it with texts and photos, as well. The creative touch is something that catches the visitor’s attention the most.
Shadows and layering elements effects give the design a lightweight feel as if the elements are floating over each other makes it interesting and catchy.
So, it’s actually a chance for you to unleash your imagination and creativity to give your website a catchy unique appearance.🤩
26. Blending Photos with Graphical Elements
Who doesn’t like such creativity..!!?
Overlapping graphics on images help to execute your ideas and imagination on a different level. This mixing technique brings a touch of creativity and interactive uniqueness to a typical image.
Credit: Useplink
The trend is continuously increasing and not going to stop in 2021 as well. Besides, mixing photography with graphics can boost your company branding and keep website visitors engaged with your content.
Here are some websites you can check how they are following this trend:
27. Bold Fonts and Color
You probably have experienced this, bold letters and colors attract your attention.
According to the study by researcher Satyendra Singh about the impact of color psychology in marketing: About 62‐90 percent of the assessment is based on colors alone.
Big and bold headlines are one of the biggest trends of 2020 and it will continue dominating in 2021 as well.
Credit: https://www.crazyegg.com/blog/psychology-of-fonts-infographic/
Bold fonts are very effective and can be stunning. Big headlines with nice fonts catch the attention instantly and can make a whole simple page feel fresh. Paired with a nice fitting background, big lettering can look amazing.
29. Organic Shapes
Credit: Freepik
When you can be different from the rest, why remain normal..!!?😉
Organic or fluid shapes are anything that doesn’t involve straight lines. Take a look around and see the shapes that happen in nature, like hills, the edges of a river or lake, and how they are asymmetrical and winding.
Fluid shapes are a great way to break up sections of a website without harsh lines or angles. They’re also great to use in the background.
It gives a cool and visually enriched look that can attract the visitor to surf more.
30. Asymmetric layouts
Credit: By Divagar on Dribbble
There was a time when a well-arranged grid oriented simple and disciplined websites were ruling. But later in 2020, there was a huge change in this sector: Asymmetrical layouts.
It was a bold move that broke traditionalism and moves towards successful brutalism, individuality, and energy, and fun. Mainly most websites are based on grids, and they often look bland and too disciplined & this breakthrough change kind of made it more interactive and impulsive.
Websites now are specifically taking this idea to a huge scenario. Broken-grid layouts are kind of more attractive due to their distinguished distinctiveness and stubborn assertiveness. A little bit messy is fun…!!😜
Although, a brand website has to tread lightly with this trend. Visitors may find the content unreadable and overwhelming. So, in that case, brands have to maintain a balance between asymmetric layouts and powerful backgrounds.
Conclusion
So, we have mentioned some of the coolest Web design Trends in 2022 that'll rock the world. We might have missed some as it’s a vast world..!! So if you feel that we should add any, then do let us know in the comment section below.👍
In 2021, we expect to see more bright, clean, Visually enriched, and interactive websites that use animation and video to enhance engagement with visitors and improvise their user experience. If you want to try out these trends then do use the free bootstrap admin templates. It will help you get a better idea.
Web design trends this year has embraced modern futurism and innovative approach. Gradients, Striking visual effects and colors, 3D effects, and redesigned retro trends are clearly indicating this new style in 2021.
Thanks to many innovative and unique styles, design trends, and movements, we can surely say that the web design trends in 2021 will be full of surprises.🎉
Happy Trails…!!✨
Originally Published at Medium on January 5, 2021.
Top comments (8)
Best Article I Found So Far about website design trends . i love minimalist design and Bold Typography trends . i even implement it on my website about Web Development Agency . Also think that Neumorphism is so modern .
Augmented reality is also among the trends this year. According to the article gapsystudio.com/blog/web-design-tr..., global brands have already appreciated this trend in the web design industry and are actively implementing it into their use.
Awesome list! Thanks for including Neumorphism UI on it from Themesberg :)
You are welcome. 🙂 We are glad that you find the list awesome.👍
Nice!
I think Neumorphism is a bit overused in that second example.
I mean, it's great but if there is too much neumorphism going on, you lose the illusion.
Hi, thanks for the inputs. True that overuse of anything is not advisable.
Nice article!
Thank you very much for your appreciation.🙂