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Dipti M

AI and Data Geek Sharing business intelligence articles and case studies curated by experts analysts

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She / her

Work

Perceptive Analytics

Unlocking the Power of Tableau and R: Advanced Analytics Meets Visual Intelligence

Unlocking the Power of Tableau and R: Advanced Analytics Meets Visual Intelligence

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6 min read
The Power of Precision: How Modern E-Commerce Wins Through Smart Customer Segmentation

The Power of Precision: How Modern E-Commerce Wins Through Smart Customer Segmentation

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5 min read
Building Smarter Business Forecasts in Tableau: A Practical Walkthrough

Building Smarter Business Forecasts in Tableau: A Practical Walkthrough

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5 min read
Bringing Data to Life: How to Create Dynamic Tableau Dashboards with GIFs

Bringing Data to Life: How to Create Dynamic Tableau Dashboards with GIFs

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6 min read
Customer Insights: Using A/B Testing to Build Accurate Buyer Personas

Customer Insights: Using A/B Testing to Build Accurate Buyer Personas

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5 min read
What is Tableau and What Are the Benefits of Learning It?

What is Tableau and What Are the Benefits of Learning It?

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6 min read
From Static to Stunning: Interactive Charts in R using Plotly

From Static to Stunning: Interactive Charts in R using Plotly

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5 min read
From Static to Stunning: Interactive Charts in R using Plotly

From Static to Stunning: Interactive Charts in R using Plotly

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5 min read
Understanding Path Analysis in R: A Step Beyond Multiple Regression

Understanding Path Analysis in R: A Step Beyond Multiple Regression

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5 min read
Merging Minds: Mastering Joins and Data Blending in Tableau

Merging Minds: Mastering Joins and Data Blending in Tableau

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6 min read
Tableau’s Features

Tableau’s Features

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4 min read
Understanding Moderation in Regression

Understanding Moderation in Regression

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3 min read
From A/B Testing to Strategic CRO: A Structured Maturity Model

From A/B Testing to Strategic CRO: A Structured Maturity Model

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6 min read
How to Connect and Blend Data from Multiple Platforms in Tableau

How to Connect and Blend Data from Multiple Platforms in Tableau

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6 min read
Statistical Analysis Using NumPy and SciPy: A Practical Guide

Statistical Analysis Using NumPy and SciPy: A Practical Guide

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5 min read
Patterns in Your Data with Tableau Clustering

Patterns in Your Data with Tableau Clustering

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6 min read
Top 7 Articles on Understanding Nonlinear Regression and the Role of R in Data Science

Top 7 Articles on Understanding Nonlinear Regression and the Role of R in Data Science

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4 min read
Association Rules in R

Association Rules in R

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10 min read
Simplifying Data with Exploratory Factor Analysis (EFA) in R

Simplifying Data with Exploratory Factor Analysis (EFA) in R

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5 min read
Analytics in Marketing & Sales

Analytics in Marketing & Sales

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6 min read
Connect Tableau with R – Get beauty with power!

Connect Tableau with R – Get beauty with power!

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8 min read
Implementing Principal Component Analysis (PCA) in R

Implementing Principal Component Analysis (PCA) in R

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4 min read
Learn Propensity Score Matching (PSM) with R Step by Step

Learn Propensity Score Matching (PSM) with R Step by Step

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5 min read
SVR in R: Build Accurate Regression Models Step by Step

SVR in R: Build Accurate Regression Models Step by Step

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5 min read
Cut Dashboard Load Times in Half with This Tableau Trick

Cut Dashboard Load Times in Half with This Tableau Trick

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4 min read
Animated Visualizations in R with gganimate: A Beginner-Friendly Guide

Animated Visualizations in R with gganimate: A Beginner-Friendly Guide

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4 min read
Understanding Visitor Relationship Management

Understanding Visitor Relationship Management

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3 min read
Visualizing and Measuring Correlation in Tableau

Visualizing and Measuring Correlation in Tableau

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5 min read
A Practical Guide to Tableau Web Data Connectors for Finance

A Practical Guide to Tableau Web Data Connectors for Finance

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6 min read
Applying GARCH Models to Time Series Data

Applying GARCH Models to Time Series Data

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4 min read
Modeling Neural Networks with R: Creation and Visualization

Modeling Neural Networks with R: Creation and Visualization

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5 min read
A Step-by-Step Guide to Reinforcement Learning in R

A Step-by-Step Guide to Reinforcement Learning in R

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4 min read
Getting Started with Web Scraping in R

Getting Started with Web Scraping in R

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8 min read
How to Create Histograms in R

How to Create Histograms in R

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10 min read
Exploring Assumptions of K-means Clustering using R

Exploring Assumptions of K-means Clustering using R

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9 min read
Optimization Using R

Optimization Using R

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9 min read
How an Engineering Services Company Gained Financial Control and Boosted Efficiency

How an Engineering Services Company Gained Financial Control and Boosted Efficiency

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2 min read
Handling Categorical Data in R: A Practical Guide

Handling Categorical Data in R: A Practical Guide

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3 min read
Tableau for Marketing: Become a Segmentation Sniper

Tableau for Marketing: Become a Segmentation Sniper

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8 min read
Basic Statistics in Tableau: Correlation

Basic Statistics in Tableau: Correlation

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5 min read
Tableau Filtering Actions Made Easy

Tableau Filtering Actions Made Easy

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7 min read
Twitter Sentiment Analysis using R

Twitter Sentiment Analysis using R

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11 min read
Creating & Visualizing Neural Network in R

Creating & Visualizing Neural Network in R

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9 min read
How to implement Random Forests in R

How to implement Random Forests in R

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9 min read
Missing Data in R? Complete 2025 Guide to Imputation Techniques

Missing Data in R? Complete 2025 Guide to Imputation Techniques

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4 min read
Building Regression Models in R using Support Vector Regression

Building Regression Models in R using Support Vector Regression

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9 min read
How to Perform Reinforcement Learning with R

How to Perform Reinforcement Learning with R

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11 min read
How we Reduced 98.9% Load Time for a Tableau Viz that used Multiple OR Conditions?

How we Reduced 98.9% Load Time for a Tableau Viz that used Multiple OR Conditions?

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2 min read
Customer Lifetime Value

Customer Lifetime Value

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26 min read
Exploratory Factor Analysis in R

Exploratory Factor Analysis in R

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10 min read
Implementing Parallel Processing in R

Implementing Parallel Processing in R

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10 min read
How we reduced 99.6% in load time of a Tableau Workbook with 112 million string Calcs?

How we reduced 99.6% in load time of a Tableau Workbook with 112 million string Calcs?

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3 min read
Modelling Time Series Processes using GARCH

Modelling Time Series Processes using GARCH

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8 min read
Machine Learning Using Support Vector Machines

Machine Learning Using Support Vector Machines

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9 min read
Tips for Getting Started with Text Mining in R and Python

Tips for Getting Started with Text Mining in R and Python

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8 min read
Choropleth Maps in R

Choropleth Maps in R

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9 min read
Understanding Naïve Bayes Classifier Using R

Understanding Naïve Bayes Classifier Using R

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10 min read
A Beginner’s Guide to Channel Attribution Modeling in Marketing (using Markov Chains, with a case study in R)

A Beginner’s Guide to Channel Attribution Modeling in Marketing (using Markov Chains, with a case study in R)

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9 min read
Whys and Hows of Apply Family of Functions in R

Whys and Hows of Apply Family of Functions in R

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9 min read
How to Perform the Principal Component Analysis in R

How to Perform the Principal Component Analysis in R

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11 min read
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