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Sonia Bobrik

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Trust Isn’t a Feeling: It’s a System You Engineer
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Trust Isn’t a Feeling: It’s a System You Engineer

#discuss #community #systemdesign #ux
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5 min read
The C-Suite Personal Brand That Actually Moves the Business
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The C-Suite Personal Brand That Actually Moves the Business

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5 min read
PR for Technical Teams: Reputation Engineering in a Distrustful, High-Noise World
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PR for Technical Teams: Reputation Engineering in a Distrustful, High-Noise World

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5 min read
Trust Is an Interface: How Tech Brands Earn Belief in an Era of Skepticism, AI Noise, and Short Attention
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Trust Is an Interface: How Tech Brands Earn Belief in an Era of Skepticism, AI Noise, and Short Attention

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5 min read
Shipping a Container You Can Trust: Building a Safer, Boring, Repeatable Automation Image
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Shipping a Container You Can Trust: Building a Safer, Boring, Repeatable Automation Image

#automation #devops #docker #security
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6 min read
Curiosity as a Skill: How Exploring New Ideas Actually Changes Your Brain, Your Work, and Your Future
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Curiosity as a Skill: How Exploring New Ideas Actually Changes Your Brain, Your Work, and Your Future

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5 min read
Trust Is a Technical Feature: How Engineers Can Communicate Reliability Without Hype
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Trust Is a Technical Feature: How Engineers Can Communicate Reliability Without Hype

#leadership #softwareengineering #sre #writing
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Reading That Actually Sticks: Building a Personal System in a Scroll-First World
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Reading That Actually Sticks: Building a Personal System in a Scroll-First World

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5 min read
Web3 PR That Actually Works: Evidence, Trust, and Execution Under Fire
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Web3 PR That Actually Works: Evidence, Trust, and Execution Under Fire

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5 min read
Designing Systems That Don’t Lie: How to Build Software That Fails Loudly, Recovers Fast, and Keeps User Trust
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Designing Systems That Don’t Lie: How to Build Software That Fails Loudly, Recovers Fast, and Keeps User Trust

#architecture #softwareengineering #sre #systemdesign
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6 min read
Trust Is an Engineered Outcome: How Tech Teams Can Communicate Through Failure Without Losing Their Future
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Trust Is an Engineered Outcome: How Tech Teams Can Communicate Through Failure Without Losing Their Future

#devops #leadership #management #sre
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5 min read
Trust Is a System: How Tech Teams Build Reputation That Survives the Next Crisis
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Trust Is a System: How Tech Teams Build Reputation That Survives the Next Crisis

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5 min read
Trust Is an Operating System: How Tech Teams Earn Belief When Nobody Has Time to “Believe”
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Trust Is an Operating System: How Tech Teams Earn Belief When Nobody Has Time to “Believe”

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5 min read
Crisis-Proof Communication: How to Turn Chaos Into Credibility (Without Sounding Like a Robot)
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Crisis-Proof Communication: How to Turn Chaos Into Credibility (Without Sounding Like a Robot)

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6 min read
Trust Is Now a Product Feature: A Practical Communication System for Tech, Web3, and Fintech
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Trust Is Now a Product Feature: A Practical Communication System for Tech, Web3, and Fintech

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6 min read
PR That Actually Works: Building Trust as a System, Not a Campaign
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PR That Actually Works: Building Trust as a System, Not a Campaign

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5 min read
The Feedback System That Actually Improves Products: Turning Noise into Decisions
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The Feedback System That Actually Improves Products: Turning Noise into Decisions

#management #product #productivity #softwaredevelopment
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5 min read
Zero-Downtime Schema Changes in SQL Server: The Reality Behind “Just Run the Migration”
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Zero-Downtime Schema Changes in SQL Server: The Reality Behind “Just Run the Migration”

#database #performance #sql #sre
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6 min read
When Your AI Reads the Internet, It Inherits the Internet’s Threat Model
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When Your AI Reads the Internet, It Inherits the Internet’s Threat Model

#ai #cybersecurity #llm #security
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6 min read
Idempotency Is a Contract, Not a Feature: How to Make Retries Boring (and Safe)
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Idempotency Is a Contract, Not a Feature: How to Make Retries Boring (and Safe)

#api #architecture #distributedsystems #systemdesign
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5 min read
The Quiet Skill That Prevents Repeat Outages: Writing Incidents Like an Engineer, Not a Courtroom
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The Quiet Skill That Prevents Repeat Outages: Writing Incidents Like an Engineer, Not a Courtroom

#devops #softwareengineering #sre #writing
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5 min read
The Reliability-First Way to Use AI Writing Tools Without Losing Your Voice
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The Reliability-First Way to Use AI Writing Tools Without Losing Your Voice

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5 min read
The PR Power Behind What You Love: How Stories Become Culture (and Revenue)
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The PR Power Behind What You Love: How Stories Become Culture (and Revenue)

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5 min read
Reliability Is a Communication Problem (Not Just an Engineering One)
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Reliability Is a Communication Problem (Not Just an Engineering One)

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5 min read
Strategic PR as a Growth System: How Credibility Compounds Into Revenue, Hiring Power, and Market Access
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Strategic PR as a Growth System: How Credibility Compounds Into Revenue, Hiring Power, and Market Access

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6 min read
PR From Day One: The Invisible Work That Decides Whether a Tech Startup Gets Trusted, Funded, and Remembered
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PR From Day One: The Invisible Work That Decides Whether a Tech Startup Gets Trusted, Funded, and Remembered

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5 min read
Crypto in 2026: A Practical Mental Model for Not Getting Burned
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Crypto in 2026: A Practical Mental Model for Not Getting Burned

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5 min read
PR in Web3 Without the Fairy Tales: How to Earn Trust When Everyone’s Skeptical
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PR in Web3 Without the Fairy Tales: How to Earn Trust When Everyone’s Skeptical

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When Systems Fail, Trust Is the Real Incident: A Practical Guide to Communication for Engineers and Founders
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When Systems Fail, Trust Is the Real Incident: A Practical Guide to Communication for Engineers and Founders

#devops #leadership #sre #startup
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PR as a Deal Engine: Turning Media Coverage into Investor and Partner Momentum
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PR as a Deal Engine: Turning Media Coverage into Investor and Partner Momentum

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5 min read
You Raised Money. Now Prove You Deserve Attention: A Trust-First PR Playbook
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You Raised Money. Now Prove You Deserve Attention: A Trust-First PR Playbook

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5 min read
Reputation Is a Financial Variable: How Trust Rewrites Cash Flow, Risk, and Valuation
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Reputation Is a Financial Variable: How Trust Rewrites Cash Flow, Risk, and Valuation

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5 min read
The New Cost of Trust: Why Supply Chains and Identity Now Decide Whether Your Product Survives
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The New Cost of Trust: Why Supply Chains and Identity Now Decide Whether Your Product Survives

#architecture #cybersecurity #opensource #security
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5 min read
Email Authentication That Holds Up in the Real World (SPF, DKIM, DMARC — and the messy parts)
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Email Authentication That Holds Up in the Real World (SPF, DKIM, DMARC — and the messy parts)

#cybersecurity #devops #networking #security
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6 min read
Cash Timing Is a Product Feature: How Money Movement Shapes the Story Your Business Tells
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Cash Timing Is a Product Feature: How Money Movement Shapes the Story Your Business Tells

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Trust-First Growth for Technical Products: How to Write, Ship, and Be Found Without Selling Your Soul
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Trust-First Growth for Technical Products: How to Write, Ship, and Be Found Without Selling Your Soul

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4 min read
Finance That Prevents Burnout: Building a Money System That Holds Under Pressure
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Finance That Prevents Burnout: Building a Money System That Holds Under Pressure

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Stop Losing Money in Crypto: A Research-Driven Way to Avoid the Mistakes That Repeat Every Cycle
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Stop Losing Money in Crypto: A Research-Driven Way to Avoid the Mistakes That Repeat Every Cycle

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6 min read
Staying Solvent When Everything Gets More Expensive: A Practical Framework for People and Small Businesses
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Staying Solvent When Everything Gets More Expensive: A Practical Framework for People and Small Businesses

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5 min read
Evidence-First Writing in the Age of Instant Content
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Evidence-First Writing in the Age of Instant Content

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Why Universities Are Rebuilding Courses as Open Digital Textbooks
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Why Universities Are Rebuilding Courses as Open Digital Textbooks

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6 min read
When Everything Is On Fire: Incident Communication That Engineers (and Users) Can Trust
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When Everything Is On Fire: Incident Communication That Engineers (and Users) Can Trust

#devops #softwareengineering #sre #ux
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Online Doctor Directories: How to Use Them Without Getting Misled
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Online Doctor Directories: How to Use Them Without Getting Misled

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How to Tell If an “Independent” Car News Site Deserves Your Trust
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How to Tell If an “Independent” Car News Site Deserves Your Trust

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The Practical Value of Public Relations Services: Trust, Risk, and Momentum
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The Practical Value of Public Relations Services: Trust, Risk, and Momentum

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5 min read
Visual Storytelling in the Slide Era: Make Your Slides Think With You
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Visual Storytelling in the Slide Era: Make Your Slides Think With You

#design #productivity #ux
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5 min read
The Underwater Image That Actually Matters: Craft, Ethics, and the Ocean’s New Reality
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The Underwater Image That Actually Matters: Craft, Ethics, and the Ocean’s New Reality

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5 min read
Building for the Next Shock: Engineering a Business That Doesn’t Break
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Building for the Next Shock: Engineering a Business That Doesn’t Break

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7 min read
Virality Without Money: A Small-Company Playbook That Actually Works
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Virality Without Money: A Small-Company Playbook That Actually Works

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5 min read
Basketball Is Becoming an Engineering Problem (and That’s Great for Players)
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Basketball Is Becoming an Engineering Problem (and That’s Great for Players)

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5 min read
Digital Marketing Isn’t “Online Ads” Anymore: It’s a System That Either Compounds or Collapses
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Digital Marketing Isn’t “Online Ads” Anymore: It’s a System That Either Compounds or Collapses

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5 min read
AI Notebooks Aren’t Magic: How to Turn “Chatty Analysis” into Decisions You Can Defend
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AI Notebooks Aren’t Magic: How to Turn “Chatty Analysis” into Decisions You Can Defend

#ai #analytics #datascience #productivity
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5 min read
Truth Over Hype: How Credible Storytelling Wins in a Noisy World
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Truth Over Hype: How Credible Storytelling Wins in a Noisy World

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5 min read
AI in PR Is Becoming an Engineering Discipline
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AI in PR Is Becoming an Engineering Discipline

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6 min read
Emotional Marketing Isn’t “Soft” — It’s Product Strategy With a Human Nervous System
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Emotional Marketing Isn’t “Soft” — It’s Product Strategy With a Human Nervous System

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4 min read
Ship With Confidence: How to Build Trust Into Your Web App Before the Launch
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Ship With Confidence: How to Build Trust Into Your Web App Before the Launch

#product #softwaredevelopment #ux #webdev
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5 min read
Shipping Crypto Features Without the Fog: A Developer’s Guide to Safer UX and Fewer Support Nightmares
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Shipping Crypto Features Without the Fog: A Developer’s Guide to Safer UX and Fewer Support Nightmares

#security #ux #web3 #webdev
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5 min read
The Finance Layer for Real Life: Build a Money System That Doesn’t Crash Under Load
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The Finance Layer for Real Life: Build a Money System That Doesn’t Crash Under Load

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5 min read
Passkeys in Production: What “Passwordless” Really Means for Engineers
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Passkeys in Production: What “Passwordless” Really Means for Engineers

#architecture #cybersecurity #security #softwareengineering
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5 min read
The Investor Data Room for Developers: Turn Your Startup Into Something Verifiable
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The Investor Data Room for Developers: Turn Your Startup Into Something Verifiable

#developer #productivity #resources #startup
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