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Sonia Bobrik

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Coding for Springs: Turning Local Water Maps into Real-World Infrastructure

Coding for Springs: Turning Local Water Maps into Real-World Infrastructure

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6 min read
Reputation Capital: The Invisible Balance Sheet That Decides Who Survives Turbulence

Reputation Capital: The Invisible Balance Sheet That Decides Who Survives Turbulence

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6 min read
Amazon Coupons as a Data Signal, Not Just a Discount

Amazon Coupons as a Data Signal, Not Just a Discount

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7 min read
When “Disappearing” Videos Never Really Disappear: A Practical Ethics Guide for Devs and Power Users

When “Disappearing” Videos Never Really Disappear: A Practical Ethics Guide for Devs and Power Users

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7 min read
Space, Pace and Probability: A Developer’s Field Guide to Modern Basketball

Space, Pace and Probability: A Developer’s Field Guide to Modern Basketball

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6 min read
Why Open Social Platforms Matter in a Creator-Dominated Internet

Why Open Social Platforms Matter in a Creator-Dominated Internet

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6 min read
AI in 2025: From Flashy Demos to the Hidden Infrastructure Running Our Lives

AI in 2025: From Flashy Demos to the Hidden Infrastructure Running Our Lives

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6 min read
Why Trust Matters More Than Any Tool in Technical Work

Why Trust Matters More Than Any Tool in Technical Work

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6 min read
Visual Storytelling in the Slide Era: Designing Slides That Actually Get Read

Visual Storytelling in the Slide Era: Designing Slides That Actually Get Read

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6 min read
Durable Content on a Fragile Internet: A Developer’s Field Guide

Durable Content on a Fragile Internet: A Developer’s Field Guide

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5 min read
The New Discipline of Digital Marketing: From Scattershot Tactics to Compounding Credibility

The New Discipline of Digital Marketing: From Scattershot Tactics to Compounding Credibility

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4 min read
Truth Over Hype: A Builder’s Playbook for Credible Storytelling

Truth Over Hype: A Builder’s Playbook for Credible Storytelling

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5 min read
From Notebook to Production: A Pragmatic Playbook for Developers Who Ship

From Notebook to Production: A Pragmatic Playbook for Developers Who Ship

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5 min read
After the Pivot: Building What Actually Scales

After the Pivot: Building What Actually Scales

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5 min read
Truthful Engineering: How to Build Products People Actually Trust

Truthful Engineering: How to Build Products People Actually Trust

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5 min read
Build Content Like an Engineer: Systems, Signals, and Checks That Earn Trust

Build Content Like an Engineer: Systems, Signals, and Checks That Earn Trust

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5 min read
Engineering Trust in 2025: A Developer’s Field Guide to Credible Information

Engineering Trust in 2025: A Developer’s Field Guide to Credible Information

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5 min read
Web3 PR That Doesn’t Waste Anyone’s Time

Web3 PR That Doesn’t Waste Anyone’s Time

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5 min read
Credibility Over Noise: How “Boring” Products Win When Everyone Else Is Shouting

Credibility Over Noise: How “Boring” Products Win When Everyone Else Is Shouting

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5 min read
Credibility Over Hype: A 2025 Field Manual for Builders Who’d Rather Ship Than Shout

Credibility Over Hype: A 2025 Field Manual for Builders Who’d Rather Ship Than Shout

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4 min read
Trust-First Growth for Crypto Tech: A Developer’s Playbook

Trust-First Growth for Crypto Tech: A Developer’s Playbook

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5 min read
The Hidden Work of Shipping AI: A Practical Playbook for GPU-First Teams

The Hidden Work of Shipping AI: A Practical Playbook for GPU-First Teams

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5 min read
The Playbook for Crypto-Tech Startups: How to Earn Trust, Cut Noise, and Ship Real Value in 2025

The Playbook for Crypto-Tech Startups: How to Earn Trust, Cut Noise, and Ship Real Value in 2025

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4 min read
Why Builders Still Fly to Conferences: A Field Guide to Turning Hallway Chats into Product Velocity

Why Builders Still Fly to Conferences: A Field Guide to Turning Hallway Chats into Product Velocity

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5 min read
The Uncomfortable Truth About PR for Web3 Builders (and How to Make It Actually Work)

The Uncomfortable Truth About PR for Web3 Builders (and How to Make It Actually Work)

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5 min read
Trust Engineering for Developers: A Pragmatic Playbook for Building Software People Actually Rely On

Trust Engineering for Developers: A Pragmatic Playbook for Building Software People Actually Rely On

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5 min read
Building Digital Trust: A No-Nonsense Field Guide for Developers

Building Digital Trust: A No-Nonsense Field Guide for Developers

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4 min read
What Life-Sim Games Teach Developers About Building Resilient Systems

What Life-Sim Games Teach Developers About Building Resilient Systems

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5 min read
No-Nonsense Web3 PR: How to Stop Wasting Everyone’s Time and Start Building Proof

No-Nonsense Web3 PR: How to Stop Wasting Everyone’s Time and Start Building Proof

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6 min read
The Practical Playbook for Trustworthy AI Agents in Production

The Practical Playbook for Trustworthy AI Agents in Production

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5 min read
From Shipping Features to Earning Trust: A Practical Guide for Technical Teams

From Shipping Features to Earning Trust: A Practical Guide for Technical Teams

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5 min read
Building Features You Can Trust: A Pragmatic Playbook for 2025

Building Features You Can Trust: A Pragmatic Playbook for 2025

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4 min read
Build a Portfolio That Wins Real Opportunities

Build a Portfolio That Wins Real Opportunities

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4 min read
The 24-Hour SaaS Breach Playbook, Powered by AI (But Rooted in Operational Discipline)

The 24-Hour SaaS Breach Playbook, Powered by AI (But Rooted in Operational Discipline)

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5 min read
The Founder’s Field Guide to Trust in 2025

The Founder’s Field Guide to Trust in 2025

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5 min read
Make Your Screenshots Work Harder: A Visual Systems Playbook for Technical Writers

Make Your Screenshots Work Harder: A Visual Systems Playbook for Technical Writers

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5 min read
From MVP to **Minimum Reliable Product**: a practical playbook for shipping AI features that don’t break at 3 a.m.

From MVP to **Minimum Reliable Product**: a practical playbook for shipping AI features that don’t break at 3 a.m.

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5 min read
Stop Polishing Press Releases: Build a Real Communication System for Your Product

Stop Polishing Press Releases: Build a Real Communication System for Your Product

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5 min read
What Engineering Teams Can Learn from Underground Metal Scenes

What Engineering Teams Can Learn from Underground Metal Scenes

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4 min read
The Future Is Walkable: How to Design Streets, Apps, and Policies That Put People First

The Future Is Walkable: How to Design Streets, Apps, and Policies That Put People First

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5 min read
From Concept Art to Shipping Product: A Practical Pipeline for Builders in 2025

From Concept Art to Shipping Product: A Practical Pipeline for Builders in 2025

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5 min read
Building AI GPU Systems in 2025: A Developer’s Field Manual

Building AI GPU Systems in 2025: A Developer’s Field Manual

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5 min read
The Unvarnished 2025 PR Playbook for Startups: From Zero Awareness to Category Voice

The Unvarnished 2025 PR Playbook for Startups: From Zero Awareness to Category Voice

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5 min read
The Developer’s Playbook for Documentation That Actually Drives Adoption

The Developer’s Playbook for Documentation That Actually Drives Adoption

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5 min read
Build Trust Like You Ship Code: A Practical Playbook for Startup PR That Engineers Will Respect

Build Trust Like You Ship Code: A Practical Playbook for Startup PR That Engineers Will Respect

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5 min read
The Trust-Building Playbook for Modern Communication (2025 Edition)

The Trust-Building Playbook for Modern Communication (2025 Edition)

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4 min read
Docker for Content Pipelines: A Pragmatic Playbook for Small Teams

Docker for Content Pipelines: A Pragmatic Playbook for Small Teams

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4 min read
Design Less, Deliver More: How Reducing Cognitive Load Makes Products Feel Effortless

Design Less, Deliver More: How Reducing Cognitive Load Makes Products Feel Effortless

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4 min read
Build a Personal Operating System for Work (That Survives Real Life)

Build a Personal Operating System for Work (That Survives Real Life)

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5 min read
Paper, Pixels, and the Hybrid Office: Building a Smarter Document Stack in 2025

Paper, Pixels, and the Hybrid Office: Building a Smarter Document Stack in 2025

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5 min read
The 2025 Founder’s PR Playbook: From Silence to Strategic Signals

The 2025 Founder’s PR Playbook: From Silence to Strategic Signals

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5 min read
Ship Trust Before You Ship Features: A Builder’s Guide to Reputation-First Launches

Ship Trust Before You Ship Features: A Builder’s Guide to Reputation-First Launches

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4 min read
Trust-First Launch: A Practical PR Playbook for Tech Products (No Hype, Just Outcomes)

Trust-First Launch: A Practical PR Playbook for Tech Products (No Hype, Just Outcomes)

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5 min read
Make Your Brand Newsworthy in 2025: A Straight-Talking Playbook for PR That Actually Moves the Needle

Make Your Brand Newsworthy in 2025: A Straight-Talking Playbook for PR That Actually Moves the Needle

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5 min read
When PR Becomes a Startup’s Differentiator (Beyond Headlines and Hype)

When PR Becomes a Startup’s Differentiator (Beyond Headlines and Hype)

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5 min read
Designing a Developer’s Workspace That Actually Improves Focus (Not Just Aesthetics)

Designing a Developer’s Workspace That Actually Improves Focus (Not Just Aesthetics)

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5 min read
PR That Actually Moves the Needle (in 2025 and Beyond)

PR That Actually Moves the Needle (in 2025 and Beyond)

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5 min read
Web3 PR, Minus the Hype: A Field Guide for 2025

Web3 PR, Minus the Hype: A Field Guide for 2025

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5 min read
Builders Over Buzz: How to Squeeze Real Value from a Web3 Conference

Builders Over Buzz: How to Squeeze Real Value from a Web3 Conference

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5 min read
How Developers Can Build Digital Calm in 2025 (Without Slowing Down)

How Developers Can Build Digital Calm in 2025 (Without Slowing Down)

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5 min read
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