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toshihiro shishido

Ex-Thomson Reuters data scientist. Ex-board at 3 academic spinoffs. Building RevenueScope from Tokyo — Revenue First, 5-min ad attribution + MCP.

Location Tokyo, Japan Joined Joined on  Personal website https://www.revenuescope.jp/ twitter website

Education

Doshisha University, Kyoto, Japan

Pronouns

he/him

Work

Former Thomson Reuters data scientist & board member at Japanese univ-backed startups.

How to Run Discounts in EC Without Quietly Killing Your Profit 2026
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How to Run Discounts in EC Without Quietly Killing Your Profit 2026

#ecommerce #pricing #marketing #analytics
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3 min read

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EC Pricing Strategy How to Set Prices and Stop Racing to the Bottom 2026
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EC Pricing Strategy How to Set Prices and Stop Racing to the Bottom 2026

#ec #pricing #ecommerce #marketing
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4 min read
Cross-Selling Explained Add-On Tactics by Industry for EC Owners 2026
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Cross-Selling Explained Add-On Tactics by Industry for EC Owners 2026

#ec #crosssell #aov #ecommerce
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5 min read
Why ROAS 300% Can Still Mean Losses — Gross Margin in 5 Ecommerce Verticals
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Why ROAS 300% Can Still Mean Losses — Gross Margin in 5 Ecommerce Verticals

#ecommerce #analytics #marketing #business
1
Comments 3
5 min read
Upselling Explained Industry-Specific Tactics for EC Owners 2026
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Upselling Explained Industry-Specific Tactics for EC Owners 2026

#ec #upsell #aov #ecommerce
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5 min read
What is CTR? Click Through Rate Basics, Formula and Industry Benchmarks
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What is CTR? Click Through Rate Basics, Formula and Industry Benchmarks

#analytics #marketing #ecommerce #ctr
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6 min read
What is CPA — Cost Per Acquisition Basics and How to Set the Right Target
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What is CPA — Cost Per Acquisition Basics and How to Set the Right Target

#marketing #ecommerce #analytics #webdev
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6 min read
Benefit Design for Ecommerce — 3 Types and 5 Tactics That Move Revenue
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Benefit Design for Ecommerce — 3 Types and 5 Tactics That Move Revenue

#ecommerce #marketing #conversion #analytics
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7 min read
Raising CVR and AOV Together Beats Pushing One Alone — A Revenue Simulation for 2026
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Raising CVR and AOV Together Beats Pushing One Alone — A Revenue Simulation for 2026

#ecommerce #analytics #conversion #retail
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5 min read
10 AOV Uplift Levers Each Have a Hidden Cost — Map the Risks Before You Ship
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10 AOV Uplift Levers Each Have a Hidden Cost — Map the Risks Before You Ship

#ecommerce #analytics #conversion #retail
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6 min read
30 CVR Improvement Checks for EC Sites — Where to Start When Sales Don't Move
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30 CVR Improvement Checks for EC Sites — Where to Start When Sales Don't Move

#ecommerce #analytics #ux #conversion
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6 min read
What channel are Email and SMS in GA4 — Google's official spec has the answer
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What channel are Email and SMS in GA4 — Google's official spec has the answer

#analytics #googleanalytics #ga4 #webdev
1
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7 min read
What goes into utm_source for TikTok and LinkedIn Ads — Google's official list has only 5 rows
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What goes into utm_source for TikTok and LinkedIn Ads — Google's official list has only 5 rows

#marketing #analytics #googleanalytics #utm
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4 min read
What goes into utm_medium for Meta Ads — the GA4 regex that decides Paid Social vs Organic Social
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What goes into utm_medium for Meta Ads — the GA4 regex that decides Paid Social vs Organic Social

#marketing #analytics #googleanalytics #utm
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3 min read
Google officially debunks 5 GEO myths in 2026 — llms.txt and chunking are not required
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Google officially debunks 5 GEO myths in 2026 — llms.txt and chunking are not required

#generativeai #seo #geo #googlesearch
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5 min read
GA4 Conversions vs Key Events — The Basics Every Marketer Keeps Mixing Up
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GA4 Conversions vs Key Events — The Basics Every Marketer Keeps Mixing Up

#analytics #ga4 #ecommerce #beginners
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4 min read
Bounce Rate vs Exit Rate — What Each One Actually Counts in GA4
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Bounce Rate vs Exit Rate — What Each One Actually Counts in GA4

#analytics #ga4 #ecommerce #beginners
1
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5 min read
GA4 Events vs Sessions — What Each One Counts and Why They Differ
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GA4 Events vs Sessions — What Each One Counts and Why They Differ

#analytics #ga4 #ecommerce #beginners
1
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4 min read
Sessions vs Page Views vs Users — What Each One Actually Counts
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Sessions vs Page Views vs Users — What Each One Actually Counts

#analytics #ga4 #ecommerce #beginners
6
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4 min read
You Set Up GA4 E-commerce — But Can't Find the Drop-off Points
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You Set Up GA4 E-commerce — But Can't Find the Drop-off Points

#ga4 #ecommerce #analytics #conversion
1
Comments 2
4 min read
You Finished GA4 for Shopify. Here's What to Actually Measure
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You Finished GA4 for Shopify. Here's What to Actually Measure

#ecommerce #analytics #marketing #shopify
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4 min read
Your CVR Is Up But AOV Dropped. The 4-Domain Fix for EC Revenue
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Your CVR Is Up But AOV Dropped. The 4-Domain Fix for EC Revenue

#ecommerce #analytics #marketing #shopify
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4 min read
LTV (Customer Lifetime Value) Calculation. 5 Common Methods for EC Operators
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LTV (Customer Lifetime Value) Calculation. 5 Common Methods for EC Operators

#ecommerce #analytics #marketing #shopify
1
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4 min read
How Three Shopify ECs Reallocated Ad Budget by RPS for +5-20% Revenue
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How Three Shopify ECs Reallocated Ad Budget by RPS for +5-20% Revenue

#ecommerce #analytics #marketing #shopify
2
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4 min read
Your CVR Is Up But Revenue Isn't: The RPS+CVR Fix for EC Ad Budgets
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Your CVR Is Up But Revenue Isn't: The RPS+CVR Fix for EC Ad Budgets

#analytics #ecommerce #marketing #growth
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4 min read
2026 EC Measurement — Why SMB ECs Should Skip MMM and Focus on 2 Things
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2026 EC Measurement — Why SMB ECs Should Skip MMM and Focus on 2 Things

#analytics #ecommerce #marketing #ai
2
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5 min read
The Hidden TCO of Self-Hosting Your EC Revenue Dashboard in 2026
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The Hidden TCO of Self-Hosting Your EC Revenue Dashboard in 2026

#analytics #ecommerce #opensource #productivity
2
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6 min read
Triple Whale vs RevenueScope — A 7-Axis Comparison for SMB EC Brands
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Triple Whale vs RevenueScope — A 7-Axis Comparison for SMB EC Brands

#ecommerce #analytics #marketing #datavisualization
1
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5 min read
Industry RPS Benchmarks 2026 — Where Your DTC Brand Stands Across Apparel, Food, Beauty, Electronics, and SaaS
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Industry RPS Benchmarks 2026 — Where Your DTC Brand Stands Across Apparel, Food, Beauty, Electronics, and SaaS

#analytics #ecommerce #marketing #datavisualization
2
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6 min read
ROAS Isn't Profit: Why Japanese SMB EC Needs Gross-Margin-Aware ROAS
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ROAS Isn't Profit: Why Japanese SMB EC Needs Gross-Margin-Aware ROAS

#analytics #ecommerce #marketing #datavisualization
1
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5 min read
Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead
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Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead

#analytics #ecommerce #marketing #datavisualization
1
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4 min read
Why your GA4 custom events break at 6 months — A 3-layer mental model
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Why your GA4 custom events break at 6 months — A 3-layer mental model

#ga4 #analytics #ecommerce #googleanalytics
1
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4 min read
Why I cut my dashboard from 12 metrics to 5 — and decisions got faster
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Why I cut my dashboard from 12 metrics to 5 — and decisions got faster

#dashboard #analytics #ecommerce #datavisualization
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5 min read
AOV alone is misleading - the CVR/RPS trap, and 10 tactics to lift order value
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AOV alone is misleading - the CVR/RPS trap, and 10 tactics to lift order value

#ecommerce #analytics #marketing #conversion
1
Comments
5 min read
Cookieless EC measurement: a 4-step shift to first-party
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Cookieless EC measurement: a 4-step shift to first-party

#privacy #ecommerce #analytics #javascript
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5 min read
Marketing KPI design: why 5 metrics outperform 20 in EC operations
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Marketing KPI design: why 5 metrics outperform 20 in EC operations

#marketing #ecommerce #analytics #kpi
1
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4 min read
I Compared 5 Heatmap Tools. They All Have the Same Blind Spot
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I Compared 5 Heatmap Tools. They All Have the Same Blind Spot

#webdev #analytics #ecommerce #productivity
1
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5 min read
UTM parameters: how to use them correctly and the 4 patterns that break GA4 channel grouping
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UTM parameters: how to use them correctly and the 4 patterns that break GA4 channel grouping

#marketing #ecommerce #analytics #googleanalytics
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5 min read
ROAS 100% is not the breakeven point — what most ad reports get wrong
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ROAS 100% is not the breakeven point — what most ad reports get wrong

#marketing #ecommerce #analytics #businessintelligence
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4 min read
Why fixing 'Direct/None' alone won't reduce GA4's 'unknown traffic'
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Why fixing 'Direct/None' alone won't reduce GA4's 'unknown traffic'

#analytics #marketing #googleanalytics #webdev
1
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4 min read
GA4's 'Direct / (none)' is mostly measurement loss, not user behavior
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GA4's 'Direct / (none)' is mostly measurement loss, not user behavior

#analytics #marketing #googleanalytics #webdev
1
Comments
4 min read
71% of stores have GA4 installed. Only 11% actually use it. Here's what's broken.
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71% of stores have GA4 installed. Only 11% actually use it. Here's what's broken.

#analytics #marketing #datascience #saas
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7 min read
The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)
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The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)

#marketing #webdev #analytics
Comments
5 min read
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